The business research methods can be defined as “a systematic and scientific procedure of data collection, compilation, analysis, interpretation and implication related to any business problem”. The types of research methods can be classified into several categories according to the nature and purpose of the study and other attributes. In the methodology chapter of your dissertation, you are expected to specify and discuss the type of your research according to the following classifications.
General classification of the types of research methods
The types of research methods can be divided into two quantitative and qualitative categories.
Quantitative research “describes, infers and solves problems using numbers. Emphasis is placed on the collection of numerical data, the summary of these data and the drawing of inferences from the data «.
Qualitative research, on the other hand, is based on words, feelings, emotions, sounds and other non-numerical and non-quantifiable elements. It has been observed that “information is considered qualitative if it can not be analyzed by mathematical techniques. This feature can also mean that an incident does not occur often enough to allow reliable data to be collected. “
Types of research methods according to the nature of the study
The types of research methods according to the nature of the research can be divided into two groups: descriptive and analytical. Descriptive research generally involves surveys and studies that aim to identify the facts. In other words, descriptive research deals mainly with the “description of the state of affairs as it is at present,” and there is no control over the variables in descriptive research.
Analytic research, on the other hand, is fundamentally different from a way in which “the researcher has to use facts or information already available and analyze them to make a critical evaluation of the material.”
Types of research methods according to the purpose of the study
According to the purpose of the study, the types of research methods can be divided into two categories: applied research and fundamental research. Applied research is also known as action research, and fundamental research is sometimes called basic or pure research. The following table summarizes the main differences between applied research and fundamental research. The similarities between applied research and fundamental (basic) research are related to the adoption of a systematic and scientific procedure to carry out the study.
Differences between applied and fundamental research.
- – Try to eliminate the theory by adding to the basic concepts of a discipline.
- – Problems are analyzed from the point of a discipline.
- – Generalizations are preferred.
- – The forecasting approach is implemented.
- – Assumes that other variables do not change.
- – The reports are compiled in a language of technical discipline language.
- – It aims to solve a problem by adding to the field of application of a discipline.
- – Many times several disciplines work together to solve the problem.
- – He often investigates individual cases without the objective of generalizing.
- – It aims to tell how things can be changed.
- – Recognize that other variables are constant when changing.
- – The reports are compiled in a common language.
Types of research methods according to the research design
Based on the design of the research, the types of research methods can be divided into two groups: exploratory and conclusive. The exploratory studies only aim to explore the research area and do not attempt to offer definitive and conclusive answers to the research questions. The conclusive studies, on the contrary, aim to provide final and conclusive answers to the research questions.